For a long time, people have been saying nightlife is dying.
They say clubs are not what they used to be. They say people do not go out like they used to. They say younger generations do not drink the same way, spend the same way, dance the same way, or commit to the same weekly rituals.
And honestly?
Some of that is true.
But the conclusion is wrong.
Nightlife is not dying.
Nightlife is evolving.
That is why I wrote my new book, Nightlife Isn't Dying. It's Evolving.
Not because I wanted to write another opinion piece about the industry. Not because I wanted to complain about the old days. And definitely not because I think the future belongs only to the people who already made it.
I wrote it because I believe the next generation of nightlife and hospitality entrepreneurs needs a different conversation.
When I came up in this business, a lot of us learned by doing.
We promoted parties, made mistakes, lost money, packed rooms,...
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