Nightlife Entrepreneurs

And why the party is far from over — it’s just getting smarter.

The pandemic didn’t kill the nightlife industry — it transformed it. And if you’ve been paying attention, you’ve seen the shift firsthand. It’s no longer just about what happens between midnight and 4AM. The new nightlife is all-day, all-types-of-vibes, and all-about-choice.

When lockdowns hit, we lost more than revenue and packed dance floors — we lost connection, ritual, and the in-person magic that only nightlife delivers. But we also gained something: a wake-up call. A moment to hit pause, rethink, and evolve.

Day Parties Are the New After Parties

Look around today and you’ll notice something wild: brunches, day parties, coffee meetups, and even “dinner parties that turn into dance floors” are now competing with — and sometimes replacing — the traditional club night.

What used to be “pre-game” is now the main event.

As someone who’s been in this game for over 30 years, I’ve never seen this level of diversity in n...

The world of nightlife is constantly evolving and in recent years, one trend that has been on the rise is the global popularity of non-alcoholic bars. From London to Los Angeles, cities all over the world are seeing an increase in bars that serve up non-alcoholic drinks and a nightlife experience that doesn't revolve around alcohol.

So why the sudden interest in non-alcoholic bars? For one, many people are looking for healthier options when it comes to socializing and having a good time. With growing awareness of the dangers of excessive alcohol consumption, more and more people are seeking alternatives that don't involve getting drunk or hungover.

Another factor is the rise of sobriety and the "sober curious" movement. A growing number of people are choosing to live a sober lifestyle, whether it's for health, personal, or spiritual reasons. Non-alcoholic bars provide a welcoming and supportive environment for people who are sober or are looking to reduce their alcohol consumption.