Nightlife Entrepreneurs

The counselors advice

The year was 1993 and I had just graduated from high school just like most students at the time I had no idea what I wanted, but I thought I knew it all. Being eighteen years old and finishing high school gave me and almost everyone I knew a false sense of power and a strange feeling of supremacy. All of a sudden we were better than everyone, we were the big boys, we did not want to ask any more questions, because we knew all the answers. Even our parents became inferior to us, I mean what would they know, they are so old and don't understand the world the way we do.  I am not sure if this resonates with you, but this is my story for sure.

I was one of those kids that started college in the summer in order to get a head start from all others, I mean I wanted to conquer the world and there was no way that I would go on vacation for three months when I knew that I could get started on my career and start earning the big bucks.

Accounting is what I called my career at the time. I mean h...

Continue Reading...

Inside the ropes

I'm not sure if I mentioned that I am taking an online blogging class called writing 101 so a few of my blogs during the next few weeks will take me a bit of tract at first but the end result will be a better relationship between you and me.

So here goes prompt number two.

Some people might feel discomfort when standing alone in front of a large crowd that does not seem to take their focus from your every move and their eyes from puncturing holes in your chest as you walk back and forth, closer and away from them.

That same feeling that most artists must get at the beginning of their careers when walking on top of a stage for the first time even with a half-empty room. It is only with time that it goes away, even though that bellyache that you get before going through the curtains and in front of the screaming fans never gets old. Most people are not built for this kind of pressure, but I believe that you could grow to love it the more you set foot on that stage.

That same feeling ...

Continue Reading...

More than a club promoter

As bad as it sounds I have clients today that come to me for a drink or two who were born when I started in the nightlife business.

The crazy thing is that it all started as a hobby yet twenty-some years later it has become a career and a lifestyle. The good thing is that those clients who were born when I started as a nightclub promoter are now of legal age to have those drinks.

I decided to write this blog in order to educate people a bit more about what it is that I do for a living, and maybe to even educate some of my fellow club promoters and help them turn into nightlife entrepreneurs but what is a nightlife entrepreneur you may ask yourself? and the answer is not so simple, therefore I will be posting pieces of the puzzle that is my job today and the way I came to it or it came to me.

Back in 1994 when I first decided to start an adventure with a group of high school friends and begin a small business out of the idea that we could GET PAID for throwing parties and open houses...

Continue Reading...
1 2
Close

100% free weekly newsletter

Learn the business behind the party.

Get Julio’s free weekly Nightlife University newsletter: practical ideas for promotion, guest experience, venue relationships and the way nightlife is evolving.

After signing up, confirm your email to receive the newsletter. You can unsubscribe from any email. This does not create a paid membership or course access.

Want something you can use today? Get the free Event & Venue Growth Checklist.